CCE Seminars present "Generation Z & Influencers in Branding
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With consumers increasingly making buying decisions driven by feelings rather than logic, brands have to create meaningful relationships that result in brand ambassadors. This seminar will open the conversation of what the new generation is expecting from brands and how to increase the effectiveness of marketing campaigns.
Key Topics: 1. Millennials & Generation Z 2. The Power of Emotional Marketing 3. Shifting the Brand Focus 4. Content Marketing & Storytelling 5. Influencers in the branding context