Digital marketing can be defined as an approach, a strategy, or a branding and marketing exercise using digital or online platforms viz. Google Search, Social Media, Websites, Mobile Apps etc. Digital marketing or Online Marketing can also be said as the method of promoting your brand, product or service through online mediums and social media channels. Digital Marketing is the most widespread, interactive and essential medium of all modern marketing tools. Any effective marketing campaign today have to include digital marketing in its strategy.
Digital Marketing comprises of various online channels including SEO or Search Engine Optimization, Email Marketing, Social Media Marketing, PPC Advertising or Search Engine Marketing, Display Advertisements, Mobile marketing, Blogging etc.