Modern Marketing in Small Businesses

Modern Marketing in Small Businesses

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Course Overview

One of the biggest challenges for small businesses or startups and solo entrepreneurs is standing out from the competition. Because there is no golden formula solution applicable to all entrepreneurs, this workshop is designed to help participants develop a holistic way of thinking about marketing problems. This workshop discusses key marketing concepts and provides hands-on strategies relevant for entrepreneurs in Kuwait such as:

  • Understanding and applying the latest marketing strategies.
  • Identifying and influencing your customers.
  • Designing a successful marketing campaign.

Course Outcomes:

  • Understand the major issues confronted by entrepreneurs in Kuwait.
  • Identify and evaluate marketing opportunities.
  • Learn how to achieve competitive advantages with your limited marketing resources.
  • Become familiar with the major marketing tools are most useful for entrepreneurs.

Participants Level:

Small and Medium Business Owners


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In April 2013, the Government has enacted law number 98 of 2013 to establish a National Fund for SME Development (the “SME Fund”). The law is intended to help the ...
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